‘Marty Supreme’ Is a Victim of Its Own Hype

Something strange happens every time indie behemoth A24 announces a new film. The news ripples out, and all the culture vultures come crawling. First, chronically online Brooklyn men post breathlessly about whatever the project is—the casting, the financing, where it’s being shot—and then come the takes from the New York media types, including dissections of everything from costuming to set dressing to historical accuracy. Then the viral marketing begins. All of these phenomena have reached their peak in the circus that has become Marty Supreme.