Kimberlee Josephson

Dr. Kimberlee Josephson is an associate professor of business at Lebanon Valley College, a research fellow with the Consumer Choice Center, and part of the Heterodox Academy’s Speakers Bureau. Follow her on X @dr_josephson

Jun 15, 2026

Is ‘Ethical’ Coffee Morally Superior?

Conscious consumption has moved from niche to mainstream. According to PwC’s 2024 Voice of the Consumer Survey, shoppers reported a willingness to pay more for sustainably...