Kimberlee Josephson

Dr. Kimberlee Josephson is an associate professor of business at Lebanon Valley College, a research fellow with the Consumer Choice Center, and part of the Heterodox Academy’s Speakers Bureau. Follow her on X @dr_josephson

Jul 17, 2026

Why Ethical Brands Get Bought

In 2011, Everlane sold its first product: a plain crewneck T-shirt for $15, alongside an itemized account of what it cost to make. No apparel brand had ever done that, and...
Jun 15, 2026

Is ‘Ethical’ Coffee Morally Superior?

Conscious consumption has moved from niche to mainstream. According to PwC’s 2024 Voice of the Consumer Survey, shoppers reported a willingness to pay more for sustainably...