"Self-Made" by Tara Isabella Burton
An exploration into the curation of the self in Western civilization from Da Vinci to Kim Kardashian.
In a technologically-saturated era where nearly everything can be effortlessly and digitally reproduced, we're all hungry to carve out our own unique personalities, our own bespoke personae, to stand out and be seen. As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, "branding ourselves" or actively defining our selves for others has become the norm. Yet, this phenomenon is not new. In Self-Made, Tara Isabella Burton shows us how we arrived at this moment of fervent personal-branding.
As attitudes towards religion, politics and society evolved, our sense of self did as well, moving from a collective to individual mindset. Through a series of chronological biographical essays on famous (and infamous) "self-creators" in the modern Western world, from the Renassiance to the Enlightenment to modern capitalism and finally to our present moment of mass media, Burton examines the theories and forces behind our never-ending need to curate ourselves. Through a vivid cast of characters and an engaging mix of cultural and historical commentary, we learn how the personal brand has come to be.
Author
Tara Isabella Burton is a contributing editor at the American Interest, a columnist at Religion News Service, and the former staff religion reporter at Vox.com. She has written on religion and secularism for National Geographic, the Washington Post, the New York Times, and more, and holds a doctorate in theology from Oxford. She is also the author of two novels Social Creature (Doubleday, 2018) and The World Cannot Give (Simon and Schuster, 2022), and one prior work of non-fiction Strange Rites (PublicAffairs, 2020). She lives in New York, NY.
Praise
"Self-Made takes the reader on an incredible journey that begins in the Renaissance and ends with the Kardashians, Donald Trump, and Silicon Valley's extropians, tracing the peculiarly modern phenomenon of people who make themselves the objects of their life's work. It is both revelatory and a warning about the ways that focus on the self distorts our individual lives and the broader society"
-- Francis Fukuyama, author of The End of History
"This funny, startling, insightful story of the selfie, from Dürer to the Kardashians, is a must read if you want to understand how we reinvent ourselves every time we reveal ourselves"
-- Peter Pomerantsev, author of This is Not Propaganda: Adventures in the War Against Reality
"Ranging from Aristotle to OnlyFans by way of the Marquis de Sade and Frederick Douglass, Tara Isabella Burton delights, infuriates and instructs while offering some of the sharpest and most insightful social commentary being written today. This is a book you will not forget"
-- Walter Russell Mead, author of The Arc of a Covenant: The United States, Israel, and the Fate of the Jewish People
