Substack Doesn't Love You Back

I began writing on Substack in March 2022, during what most veterans now see as a halcyon time. There was a lot of hype then about how you could earn a primary living just from your writing. Most of the in-house marketing featured writers like Rob Henderson who could import an email list of 10K or more and grow from there. The language was both humble and ambitious: the side hustle could become your main gig.