The Making of EMF’s 'Unbelievable'

February 1990 — Ian Dench and his bandmates from EMF are flying from London to L.A. to clear a sample for “Unbelievable,” the lead single off their debut, Shubert Dip. From the moment they recorded it, they knew the song had appeal and felt it’d be well received. What the British band didn’t know was that a slight by comedian Andrew Dice Clay, and a fleeting Rick Rubin meetup, would lead to one of the ‘90s’ most massive hits.