The Work That Goes Into ‘Effortless’ Style

Twice a year, every January and June, certain corners of the internet populate with photographs of extravagantly dressed men on the streets of Florence. These are the peacocks of Pitti Uomo, a Tuscan menswear trade show, flashing their plumage: fabrics in textures found nowhere in nature, jacket lapels large enough to verge on parody, ties knotted so elaborately that they would dazzle a longshoreman. Their displays are sometimes held up as examples of sprezzatura, a kind of nonchalant disregard for the rules of fashion. This belief underwrites the common myth that true style is effortless, a form of expression that arises from indifference rather than care.