‘Suicidal Empathy’ Is Fake Science

In the strange case of Gad Saad, we have a public intellectual and cultural firebrand whose most intelligent haters tend to half-agree with him. Saad is a Canadian professor of marketing with a background in evolutionary psychology, originally of Lebanese Jewish origin, whose new book Suicidal Empathy: Dying to Be Kind, was Amazon’s no. 16 best-seller in books on its May 12 debut.