Iceman Is Drake’s Best Album in 10 Years

The first sign that Drake actually pulled his comeback off? The music videos. Great, distinct, rich visuals, nearly 20 of them, from an artist who is typically extremely hit-or-miss in this area (give or take an “HYFR” and that time Karena Evans took over creative duties for an entire album rollout). But it’s deeper than thinking back to “Energy” or the limp short film that accompanied Views; just last summer Drake tried to jumpstart his Iceman rollout with a series of ambitious but increasingly conceptually-laborious livestream “episodes,” and the thematic vision (or lack thereof) for this album seemed concerning.