Cerfin' U.S.A.

Emoji-faced Bennett Cerf, founder of Random House and star of the YouTube-friendly game show What’s My Line?, is no longer remembered. In his lifetime, he was close to Frank Sinatra (a pallbearer at Cerf’s funeral), Truman Capote (declined to be a pallbearer — too waifish?), William Faulkner, Eugene O’Neill, Ayn Rand, Gertrude Stein, Dr. Seuss, etc. etc. etc. Each one easily worth a monumental biography; yet in Nothing Random Gayle Feldman gives Cerf and his publishing kingdom (only after his death an empire) the 1,000-page treatment. Until his death, Cerf was as famous as any of these — even Ol’ Blue Eyes.