The Marijuana Backlash Is Here

In December, President Donald Trump set in motion a revolution in federal drug policy: the reclassification of marijuana from federal Schedule I to Schedule III under the Controlled Substances Act. When Trump signed his executive order on this issue, he appeared surrounded by men and women in white medical coats as well as major players who stand to benefit from the reclassification. One of these was Howard Kessler, the man who invented the affinity credit card, and who now has ties to a company selling CBD products aimed at seniors. Other important players remained off-stage. Kim Rivers—the CEO of Trulieve, one of America’s largest marijuana operators—played a major role at a private meeting in convincing Trump to adopt this policy.