On David Ryan’s “Alligator”

Upstart indie press Cash 4 Gold Books (C4G) has had a busy, buzzy entry into American letters. Founded by alt-lit stalwarts Jon Lindsey and Harris Lahti, C4G kicked things off with meme-lord-provocateur Peter Vack’s debut novel, whose cover earned them a rare accolade: a cease-and-desist letter from Care Bears. C4G makes performance art out of ruffling the literati’s (very ruffle-able) feathers. Their website has the gleefully sleazy aesthetic of an internet pawn shop, and they’ve pre-listed their novels on Amazon for $250, because, well, why not.