There’s A Revolution Happening in Television. It’s Theater.

It was around 2010 that Boomer culture, dwarfed by the progressive optimism of the early Obama era, gave way to Millennial culture. TV—not to mention music, food, movies, fashion, and politics—entered the era of intentionality. Americans wanted guilty pleasures in forms they didn’t have to feel bad about: Sweetgreen instead of McDonald’s, yoga instead of vegging out, Obama instead of Bush, Bon Iver instead of Creed.