The Theater of the Unreal

I’m going to start this essay with a timestamp: August 2025. It’s about a week since the disastrous release of OpenAI’s GPT-5, a couple of weeks since OpenAI claimed a valuation of $300 billion, and about three months since ChatGPT helpfully offered a 16-year old named Adam Raine advice about the best way to hang himself. No doubt in the coming weeks and months the headlines will just keep coming, from tragedy to farce and back again. But here’s something I’m sure will not change: generative AI is theater.