In 2011, the online lifestyle magazine xoJane launched a much-lauded — and, later, much-parodied — personal essay series called “It Happened to Me”. The authors of these essays were always young, always women, always offering up humiliating and intimate narratives from their lives for a pittance (the site paid about $250 per essay) and the slim but tantalising possibility of going viral enough to launch a career that led to a book deal (this rarely happened, but a girl could dream).
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