The New New England Patriots

On November 4th, Tom Brady revealed that his new dog, Junie, was a clone of his old dog Lua, a pit-bull mix who died in 2023. This felt unsurprising somehow, perhaps because Brady seems more and more like a resident of the uncanny valley himself. It was also not at all shocking that this news coincided with an announcement from the company that cloned the dog, Colossal Biosciences, about its acquisition of the biotech firm ViaGen Pets & Equine. Brady just happens to be a Colossal investor. This was a bit of grief leveraged into brand expansion.