Chad Powers Is the Ted Lasso of College Football

In 2013, NBC produced a 4-minute, 41-second commercial to hype up its acquisition of broadcast rights for the English Premier League. Jason Sudeikis starred as “an American Coach in London.” After that viral marketing success, some TV writers and producers realized that Ted Lasso, as Sudeikis’ character was named, could be good television. The resulting series became the first big hit for Apple TV+ in 2020 and, despite the wishes of many, is still coming back for more.