What Are Drugs For?

A woman gnaws at her nails: one hand in her mouth, the other clutching the shaft of a mop, which serves as one bar of a prison cell composed of cleaning products. It’s an apt metaphor. In mid-century America, housewives were expected to polish their own gilded cages without considering how their feelings of entrapment might be related to their imprisonment in suburban homes. But by the late 1960s, even advertisers recognized that women might find such lives a little upsetting after reading The Feminine Mystique.