Inside Uniqlo’s Quest for Global Dominance

This year’s Super Bowl was largely forgettable as an athletic contest, but it lives on in fashion history thanks to Kendrick Lamar, who presided over the halftime show in black leather gloves, a varsity jacket, and a pair of bleached-out, quad-accentuating low-rise denim flares. Fashion commentators declared that Lamar had achieved the impossible—reviving a style of pants widely believed to be lost to time and the liquidation of Wet Seal.