On the inside cover of the advanced reader’s edition of Zoe Dubno’s Happiness & Love, one finds in the title font the heading “Marketing & Publicity,” and beneath it the following list:
NATIONAL MEDIA CAMPAIGN
INDIE NEXT NOMINATION CAMPAIGN FOR SEPTEMBER 2025
“MOST ANTICIPATED BOOKS OF FALL 2025” CAMPAIGN
PREPUBLICATION BUZZ CAMPAIGN
TARGETED ONLINE ADVERTISING
VIDEO TRAILER
BIG MOUTH MAILING AND MICROINFLUENCER OUTREACH
GOODREADS PROMOTION
S&S EMAIL PROMOTION
SOCIAL MEDIA PROMOTION
AUTHOR EVENTS IN NEW YORK
I was dismayed to receive a finished copy and find that all this had been omitted; it is a loss, because this interweaving of art’s semblance and careerism is both the book’s subject and that which it epitomizes, so much so that it is less a novel than an artifact of the derangement of present-day literary culture in America.
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