Cracker Barrel Didn't 'Go Woke.' It Just Went Broke.

Growing up in the South, Cracker Barrel felt a bit like a theme park attraction. Its down-home frills, Old Country Store merch, and cartoonishly indulgent comfort food embody a storybook spectacle of Southern life that doesn't really exist anymore in popular culture. Which helps explain why the company's decision to neuter its logo—axing the overalls-clad "Old Timer" leaning against the eponymous barrel—did not garner glowing reviews from some of the more vocal participants in the discourse.