In the new American Eagle campaign, Sydney Sweeney leans on an antique Mustang, stares straight down the barrel of the camera, and breathily delivers a list of her inherited traits: blonde hair, blue eyes. She says a word that sounds like “jeans,” and then says they “are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color.” She avoids mentioning the two biggest traits everyone is thinking about, but the camera doesn’t avoid them. Then she lands on the punchline:
“My jeans are blue.”
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