A long time ago, in a media environment far, far away, an editor walked into my office and dropped a pile of books by Dave Barry on my desk. “Here’s an idea,” he said. “Read these and figure out how he does it.”
At the time, Barry was a weekly humor columnist at the Miami Herald, which, at the time, was a newspaper. By tradition, humor columns in newspapers were pretty dreary. For one thing, labeling any piece of writing “humor” discourages discerning readers from finding it funny; discerning readers like to decide these things for themselves. Beyond this terrible handicap, newspaper humorists shared a problem with their employers: They had to satisfy, or at least not offend, a large enough audience to stay in business, which encouraged a timidity and blandness that made humor nearly impossible. Too much humor could get a humorist fired.
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