How the Gen Z Takeover Is Changing the NBA

For one night last month, Tyrese Haliburton had the whole basketball world in his hands. 

In Game 1 of the Eastern Conference finals against the Knicks, he helped lead the Indiana Pacers to a historic comeback, erasing a 14-point deficit in less than three minutes. In the final seconds of regulation, with his team down two, he drove into the lane before making a U-turn and firing up what appeared to be a game-winning 3 that bounced high off the back rim and dropped straight through the net. Considering the bounce, the stakes, and the frenzied run that preceded it, Haliburton’s shot instantly became one of the most iconic buzzer-beaters in recent NBA history, and he followed it up with an homage to the famous choking celebration Reggie Miller used after a Pacers playoff win over the Knicks in 1994. 

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