In a review of Aaron Sorkin’s 2010 film The Social Network, the author Zadie Smith confessed she was baffled by Facebook’s reason for being. “The striking thing about the real Zuckerberg, in video and in print,” she wrote in The New York Review of Books, “is the relative banality of his ideas concerning the ‘Why’ of Facebook. He uses the word ‘connect’ as believers use the word ‘Jesus,’ as if it were sacred in and of itself.”
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