When Did Wellness Become a Status Symbol?

What does it really mean to be “well” in 2025—and who gets to claim that wellness? In her new book, How to Be Well, Amy Larocca dismantles the trillion-dollar industry that has made health feel both aspirational and unattainable. With clarity and precision, Larocca examines how wellness became less a matter of care and more a marker of status—sold to women as both cure and obligation.