“Please understand, there’s a big difference between concept and story. Concept is a marketing term. And a good concept is something you can sell.” Tom Pollock, studio executive, Hollywood: The Oral History (pg. 677)
Early last year, Bloomberg reported on a failed partnership between A24 and the NFL. If selected, A24 would have produced films and other tie-in content sanctioned by the league. On the idea behind the bid, Ravi Nandan, A24’s head of TV and nonfiction, said, “For us, it was like how do you take this thing that’s so well established and so Americana and have an A24 look and vibe?” The NFL eventually partnered with Skydance Media, whose sports arm has produced several documentaries and Ben Affleck’s Nike biopic Air. The potential collaboration offers a telling glimpse into A24’s trajectory over the last decade and change, marketing themselves as a dynamic entertainment company capable of putting the A24 filter on anything.
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