On 'Mood Machine'

You may be shocked to hear this, but that Swedish kid who worked at Jajja (SEO firm) and Stardoll (browser-based cartoon game) before cofounding Advertigo (ad-targeting agency) did in fact impress Universal and Sony and Warner with his final boss project, Spotify (music, sort of). The streaming service might as well be called Startigo or Jajjdoll—the name “Spotify” was something Daniel Ek misheard cofounder Martin Lorentzon yelling from another room.