The Place to Be

George Hirsch knew it wasn’t going to end well with Clay Felker. Though New York, the magazine they co-founded in 1968, had been a huge success, working with the gifted but temperamental editor had become intolerable. Hirsch, who’d given up a promising career at Time Inc. to publish New York, began plotting his next venture. First, on a lark, he ran the Boston Marathon, though he’d never run a race, not even the 100-yard dash, as an adult. He regretted only not training first.