The Rise of the Theater Kids

Not since Barbie has a movie been hyped more than Wicked. It’s inescapable on the algorithm; you cannot scroll without being assaulted by trailers, endless behind-the-scenes clips, and most entertaining of all, snippets of interviews with the co-stars of the movie, Cynthia Erivo and Ariana Grande, during their bizarre press junket that has seen the duo break out in song and break down in tears. A lot.