The Power of Taylor Swift’s Politics

It’s an important lesson for politicians: never give your enemies a name. Hillary Clinton did it, disastrously, with her off-the-cuff announcement about a “basket of deplorables”. Did it cost her the election? On its own, no, but it certainly didn’t help. Trump supporters, on the other hand, embraced it. Female fans labelled themselves “adorable deplorables” and hand-embroidered the slogan on baseball caps.