My earliest memories are of my own interest in perfection. The supreme object of my interest, of my deepest intellectual and sensual love, was a product designed and manufactured with the express aim of capturing the attention of very young girls.
I was hardly unusual. I was obedient, even; in some ways unimaginative. Still, I think we can learn something from my thrall:
My Little Pony was a figurine copyrighted by Hasbro and first produced in 1982. Based on My Pretty Pony, a larger and clunkier toy with unimpressive sales, My Little Pony was, despite the singularity baked into its name, always plural. There was no “pony,” never a one. Only ponies—many ponies, always proliferating, mutating, re-accessorized. Earth ponies and sea ponies and winged ponies and, of course, unicorn ponies. Each pony with its distinctive not-to-be-found-in-nature shade, its shimmering corn-silk plastic mane, its rump printed with an allegorical symbol, a.k.a. “cutie mark”: ice cream, clover, seahorse, stars, flowering plants, and on and on, emojis avant la lettre. The ponies’ bodies were plastic. For now, the ponies would not decay, although fire might melt them or a car wheel crush them. Their eyes were round and bedecked with long lashes. The irises were illustrated in such a way that each pony eye appeared perpetually brimming. Highlights, as on a meniscus of dew, were standard. The ponies might weep soon. They might cry for joy. They might look in your direction.
Read Full Article »