Meet One of the Most Prolific People on Yelp

People have extraordinarily strong opinions on just about everything, and since 2004, Yelp — the site that aggregates user-written reviews — has provided a platform to exercise our first amendment right to criticize, exalt, and qualify. Yelp’s court of public opinion tends to unite itself on uncontroversial issues: The 405 highway in LA has a paltry 1-star review on average (which is understandable if you’ve driven on the 405). However, since Yelp’s launch, the problem of unhelpful reviews — like this one for a sushi restaurant complaining about raw fish — has been perennial, and Yelp’s powers-that-be want to ensure the information posted is being done both in earnest and by actual human beings.