The WNBA Needs to Gamble Big on Caitlin Clark

Caitlin Clark isn't the best player in the WNBA — going purely by the numbers, she’s perhaps the league’s fifth or sixth best guard — but there's no denying she's the most marketable. In a league where revenues lag significantly behind the men’s NBA, Clark represents a player of Larry Bird or Magic Johnson-grade star power, a magical, money-making character whose appeal transcends the usual metrics of success on the court.