The End of Merch

Recently, I was reorganizing my dresser drawers when I discovered a thick layer of graphic T-shirts buried under my solid white standbys, undisturbed for many months. As I unfolded the creased garments, I found mementos I had bought as far back in 2017 at concerts, restaurants, and from random people on Instagram, all of which I wore for a while then all but forgot about. It was a stockpile from the years when merch occupied a special cultural position, when graphics were the language of style and fashion embraced souvenirs and novelty. I placed my minor collection into a plastic tub for long-term storage. I can’t imagine getting rid of any of it. But I also can’t really imagine wearing any of it anymore.