All Internet Roads Lead Back to 2014

Just weeks before 2013 became 2014, a video was posted on YouTube. A thudding bass plays over a white screen as superimposed videos of a brown-haired girl form dizzying kaleidoscopes of shapes. Wearing a ruffled maroon top and patterned headband, she peers up into the camera. After 25 seconds of highly edited shots that show her jumping and dancing around in various outfits, an announcement appears to end the video: Bethany Mota, the YouTube sensation with millions of followers, is releasing an exclusive collection with Aeropostale.