Campaigns and politicians have experimented with influencer marketing over the past four years. But recruiting content creators to reach voters is already happening more than ever in 2024. The Biden campaign has built out a powerful digital operation with a few staffers specifically focused on online persuasion. The White House briefed dozens of online creators on President Biden’s State of the Union address ahead of the speech. Robert F. Kennedy Jr. will show up on pretty much any creator’s channel or podcast.
But what does all this mean for traditional election coverage? Let’s talk about it.
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