How Nature Became the Environment

Of the social movements that sprung forth from mid-century Boomer counterculture, none has been more astoundingly triumphant than environmentalism. The current standard bearers of the movement are no less radical, imprudent, or unreasonable than their forebears. But their movement is far more powerful as a social and political force than it once was.

Consider this: almost every single industrial effort in the West—from the auto and natural gas industries to agriculture—justifies itself through the language of environmentalism. What item at the grocery store or in your Amazon cart—for that matter, what grocery cart—is not advertised in the green dialect? The entire globe discusses energy policy using environmentalism as the coin of the realm.

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