Beyond the Calendar Wars

L’affaire de Conservative Dad’s Ultra Right Beer limited-edition Real Women of America 2024 pinup calendar—what many are calling the culture war battle of our time.

You’d be hard pressed to find a better encapsulation of today’s American right: Conservative Dad’s Ultra Right Beer—the red-blooded American patriot’s answer to Bud Light—releases a cringe-inducing “Real Women of America” bikini girl pinup calendar, ostensibly to raise proceeds “to protect women’s sports from extreme leftist ideology seeking to destroy real women.” The calendar, which features assorted ladies of conservatism at varying stages of less-than-fully clothed—activist Riley Gaines, Twitter personality Ashley St. Clair, failed congressional candidates Kim Klacik and Catalina Lauf, and so on—sparks outrage from the social-conservative corner of Twitter. Shots fly, the smell of gunsmoke fills the cold digital airwaves, and right-wingers retreat to their respective online bunkers to triumphantly declare that the calendar, and the ensuing debate it sparked, decisively confirms all of their ideological priors. Forty-eight hours later, everyone moves on to Nikki Haley’s comments on the causes of the Civil War.

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