Hinge, 10 Years In

Online dating has taken over our love lives: One in two Americans who’ve never been married — as well as 30 percent of all US adults — have used a matchmaking app or site. If you’re looking to date, you’re almost certainly looking on your phone, and the app Hinge is this massive industry’s darling. Its user base and revenue are growing rapidly, making executives at its parent company, Match Group, speak of it in quarterly earnings calls as they would a favorite child (they do, after all, have many, including Tinder, OkCupid, The League, Plenty of Fish, and Match.com).