How Bing Crosby Made Silicon Valley Possible

Bing Crosby was the most successful entertainer in the world during the first half of the 20th century. He rose to the top in everything he tried his hand at—records, movies, radio, live performances.

He even defined a new cultural tone, which people called ‘cool’.

I once heard a music critic describe Crosby at his peak as the coolest white man on the planet. That’s not a bad way of conveying his appeal. Cool started out as a jazz style, but Crosby turned it into a consumer lifestyle.

By the 1950s, everybody in America wanted to be cool.

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