On September 19, 2022, Elle Griffin, a freelance writer in Salt Lake City, published the first installment of her new fantasy novel, Oblivion, on Substack, under the title “We will create a more beautiful world.”
Since then, Griffin, who has written for Esquire and Forbes, has picked up a few hundred paid subscribers. She’s now earning more than $30,000 annually from her writing—more than she’s ever made.
By contrast, if she’d gone the traditional route and landed an agent and a major publisher, Griffin said, the best she could have hoped for would have been a $10,000 advance, and she would have been lucky to sell 1,000 copies—meaning no extra money.
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