In late 2016, I gave a talk to a group of overseas movie distributors, and afterwards we discussed privately the state of the business. They were all making money—it was a boom year for films.
Four different Disney movies surpassed a billion in box office receipts that year, with Captain America and the Star Wars film Rogue One topping the list. Everybody in the room should have been celebrating.
But these execs were surprisingly anxious. And they all had the same worry.
How much longer would these big budget franchise films continue to draw audiences?
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