The Averageness of Taylor Swift

A job posting just released by USA Today calls for a “Taylor Swift Reporter” who can “quench an undeniable thirst for all things Taylor Swift with a steady stream of content across multiple platforms.” Indeed, Taylor Swift is no stranger to headlines. She breaks and sets records, whether for ticket sales, song downloads, or Grammy awards. Her net worth exceeds $700 million, and she has over 100 million monthly listeners. But why does anyone like her?