Today, you can't open a single social media platform without seeing content from an influencer. And I'm not just talking about the leading ladies of TikTok or the viral podcasters and their hot takes. Everyone who creates content on the internet with a following is an influencer in some way. Or rather, a creative.
I used to be a capital-I "influencer," running a lifestyle and fashion blog in the 2010s called Society Grl, which at its height had a following of 250,000.
I started the blog because I cared deeply about fashion. I wanted to write about it and be involved in the industry, but I wasn't a model, nor did my Ukrainian immigrant parents have the connections for me to intern in my own Devil Wears Prada storyline.
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