Apple’s Foray into Streaming

On September 9, 2014, Apple users found an unrequested gift in their iTunes: a new U2 album. Songs of Innocence was supposed to jump-start a new wave of engagement with Apple’s music products, introducing their enormous user network to it for free. And it worked: Apple announced that it was “the largest album release ever.” But just because something’s free doesn’t mean people will use it. The following Monday, Apple released instructions for how to remove the album. Bono has subsequently, and repeatedly, apologized.