We Don’t Need a New Twitter

In early July, Meta introduced Threads, a text-posting social-media application that was clearly designed to steal market share from Twitter, which continues to struggle under the leadership of Elon Musk. Adam Mosseri, the executive in charge of Threads, recently explained that the goal of the service is “to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations.” Chris Cox, Meta’s chief product officer, was more blunt: “We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run.”