If you’ve spent any time on Instagram, Threads, or (especially) the social media platform formerly known as Twitter, there’s a good chance you’ve encountered a Pop Crave post. The odds are probably higher if you’re chronically online — and if you’re a younger stan of any particular celebrity, you might even be a regular consumer of its updates.
Describing itself as the “go-to source for everything pop culture,” the entertainment news website once called the “ESPN of pop music” has exploded in popularity since it launched as a Twitter account in December 2015. (Though the company has rebranded as X, we’ll refer to it as Twitter for clarity in this story.) It has accumulated over 1.5 million followers on Twitter in that time, about 200,000 followers on Instagram, and about 60,000 on Threads.
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