“Woke Capitalism is a growing and troubling dimension of contemporary economic and political life, especially among the mammoth multinational corporations that dominate so many aspects of our lives.” Such laments have become omnipresent in conservative circles. What is surprising is that the quotation is from a very proud progressive. Carl Rhodes in Woke Capitalism: How Corporate Morality is Sabotaging Democracy is greatly disturbed by the “naive, if not gullible” liberals who celebrate woke corporations.
On the criterion of rhetorical ferocity directed at corporations adopting progressive political causes, Rhodes yields nothing to the conservative critics he so clearly despises. But, before celebrating this unification of the Left and the Right, we should note a fundamental difference. In the phrase “Woke Capitalism,” which word is problematic?
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