“Read this,” the viral tweet begins. “DO NOT look up anything about it. just read it. it's only like 200 pages u can download it on audible it's only like four hours. do it right now i'm very extremely serious.”
Bigolas dickolas wolfwood, the viral tweet’s author, was indeed very extremely serious: in early May, this tweet amassed 145,000 likes and over 20,000 retweets, driving enough sales to send its subject—This Is How You Lose the Time War by Amal El-Mohar and Max Gladstone—to #3 on the Amazon sales chart and to #9 on the New York Times bestseller list. “I do not understand what is happening but I am incomprehensibly grateful to bigolas dickolas,” El-Mohtar tweeted in response.
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