In the spring of 2001, three men named Simon came to the United States with an idea that would make any television network very rich—if only the networks would listen.
None would. It was, in some sense, a familiar story. The future is never quite clear, even for those who are paid large sums of money to divine it. Smart men and women have passed over all kinds of advancements in modern history and dismissed coming pop culture gods as curious fads. Decca Records rejected the Beatles, after all.
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